![]() Keyword Research: Be sure to do your share of keyword research focusing on question-related search queries.Optimizing for the featured snippet includes, but is not limited to, keyword research, creating excellent content, and tagging the content with HTML tags. If someone is interested in a home renovation project, specifically a bathroom remodel, they may search for something along the lines of “how to renovate a bathroom.” In this case, a video featured snippet may be shown, as in the example below: See our previous blog, 7 Ways to Optimize YouTube for Better SEO Performance. To win a video featured snippet, optimize both the video itself and the description. Video: If Google decides that a video best answers a search query, the algorithm can pull a YouTube video or clip and use it as the featured snippet.home price 2022 midwest” and be shown a table featured snippet like the one below: Google’s table featured snippets are excellent for seeing comparisons at a glance.Īs an example, someone looking to compare home prices in the midwest might type in a phrase like “average u.s. #Types of featured snippets code#If you want to secure a table featured snippet, be sure to mark up your content in the HTML source code using table tags. Tables are excellent at showing data, pricing, rates, etc. Table: A table featured snippet presents information directly in the search results in a table format.In the example below, a person interested in types of housing might search “what are the types of housing” and be shown a list featured snippet: Some examples of lists include DIY steps, recipes, “best of” lists, and featured lists - often in the form of steps or a bulleted list. Lists can answer a “how-to” query in the form of steps, or result in ranking or listing items. List: Another type of featured snippet is the list format, in which answers are provided via a bulleted or numbered list.In the example below, a potential home buyer would search “how much is the average cost of housing in the us” and be shown a result similar to this: Most often, the text in a paragraph snippet is anywhere from 40 to 60 words and provides a concise definition or answer to questions. Paragraph: The most popular type of featured snippet, the paragraph snippet, is used to provide a brief description answering the searcher’s query.Using the example of a new home buyer or someone interested in the housing market, we’ve compiled a few examples of each of the four types of featured snippets below. In this roundup of featured snippets, we’ll highlight the four types, the best ways to win the snippets, and why they are important for your business. In fact, a recent study featured in SparkToro found that nearly 65% of searches resulted in zero clicks, pointing to featured snippets as one possible reason for this phenomenon. So, as a business, you’ll want to have content that answers the searcher’s question but also entices them to click through to your website for more information. This is not the case today, as the featured snippet replaces that listing. Up until 2020, if a business won the featured snippet, they would still be featured in one of the organic search results below as well. For one, as of this writing, the answer box is the first search result of the 10 blue links displayed on page one of Google’s SERP. While Google introduced featured snippets back in 2014, a lot has changed since then. It is possible, though, for featured snippets to be found in the “People also ask” sections on Google or along with the knowledge graph information on the right side of the SERP. The featured snippet most often appears at the top of the organic search results, beneath any ads, and is typically triggered by lower-volume, long-tail search queries. Google’s goal with featured snippets is to answer the question within the search results, thereby potentially improving searcher customer experience as well as keeping searchers on Google longer. Google will take content from a site that would otherwise rank on page one, and provide searchers with an answer to their question and a link to that website directly in the SERP. Also referred to as the “answer box,” the featured snippet is chosen by Google’s algorithms as they work to find the best-suited answer to fulfill a searcher’s query. In organic search, Google’s featured snippets occupy one of the most prominent places in the search engine results pages (SERPs). ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |